Kenneth Cole made a tweet today that has the web a stirring. People are up in arms over this tweet. I am starting to think yes they will be ripped apart. Yes they will have to apologize... But could it have been a GREAT move? They are now a trending topic on Twitter that has never happened before... How much would it have cost them to actually pay to get a sponsored trending topic? Now the news agencies will be talking about it. And actually all it really is untastefull they didnt say anything that could long term hurt their brand. I am going over this in my head and I see this in the end probably helping them out as far as rankings on the web and long term web traffic.